Becoming a change maker by leading with design
A talk by Maria Giudice, Executive leadership coach & co-author of 'Changemakers' at Hot Studio
Design leaders have evolved from being responsible for executing design concepts to having a crucial role in driving change across organisations. This is welcome progress, but with greater responsibility comes new challenges, especially when it comes to championing change in organisations likely to resist it.
As design-driven change makers have risen in the ranks of business, they’ve “learned on the job,” experiencing both setbacks and victories. We captured many of these learnings by interviewing over 40 design leaders and incorporating their shared wisdom in our book, Changemakers: How Leaders Can Design Change in an Insanely Complex World. Whether these leaders worked at IBM and Google, a US government agency, or a small consulting firm, their insights and observations are applicable to all and well-worth considering.
This presentation will offer an overview of what we learned. It will cover the top mistakes change makers make as they navigate the messy processes and people issues involved in driving any type of change. You'll learn how to determine the ground conditions needed for success, how to find and align supporters, how to minimise detractors, and how to repurpose design tools, frameworks, and techniques to your advantage.