"But… that won’t work here!" – Pragmatic design leadership in business-first organisations
A talk by Yoel Sumitro, Senior Director, Product Design & Research
Design leaders often dream of crafting seamless, user-centered experiences—but what happens when you’re in an organization where design isn’t a priority? In operations-driven, resource-constrained, or design-immature environments, pushing for design excellence can feel like swimming against the current.
In this talk, Yoel will share lessons from leading design in a low-maturity, business-first organisation, where operational efficiency often takes precedence over user experience. We’ll explore the tension between aspirational design principles and real-world constraints, and I’ll offer pragmatic strategies for making an impact, even when design isn’t front and centre.
